Fabiano Destri Lobo de MMA: Impact México 2023 focused on leadership with artificial intelligence, retail media and data

MMA Impact Mexico took place in Mexico City on August 23 to celebrate the positive impact of innovation in business. In this regard, Fabiano Destri Lobo, managing director of MMA LatAm, stressed that the event offered proactive cases beyond strategic ones.“Most of the conversation focused on leadership with artificial intelligence, retail media, and data. All these tools seek to facilitate the marketing business,” he pointed out.He added that the industry is going through a moment of transition and that time is one of the biggest challenges, especially when providing results.“Every transition has visible and invisible elements; the invisible ones are even more powerful,” he said.Destri observes a generational conflict, but he considers it will end up uniting them. For example, he sees that young people are more focused on performance and a complete vision of marketing, more humane, and with sustainability issues.