Paglia: La creatividad es un estilo de vida
For Facundo Paglia, Creative Director at Wing is imperative to understand peoples behaviors and needs. “It is no coincidence that every day brands venture further away from what we know as ancient advertising and get closer to the unknown, creating experiences and even new products” he told PRODU. He noticed that the challenge is to create relevant content for people. “Our job is to make brands grow. To do it we must give something to consumers lives or they will walk past watching thousand more contents available to them. We must understand how the product can help them.” The Hispanic market is changing a lot -he assured- and there is increasingly greater presence in the U.S. general market. “At last the stereotypes created many years ago are falling. There is also a lot of work to be done.” Regarding the Lions Cannes Festival campaign, for Paglia creativity is a way of life, being curious and not to be “content with established answers.” He added that he will give “an alarm clock to make creativity come to work every day. Some mornings it over-sleeps and stays home watching Netflix on the coach.”
Facundo Paglia de Wing: El trabajo en equipo nos hace triunfadores
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