Ucedo: Estoy orgulloso de haber ayudado a la evolución del mercado hispano
Favio Ucedo, former CCO at Wing and former CCO at Grupo Gallegos said that in the last 10 years the U.S. Hispanic market has improved largely its creativity. “Increasingly we do better at big festivals. This also drives more and more that talented people from other Ibero- American countries want to work with U.S. Hispanic agencies. The better our work is, it becomes more sexy working in our agencies” he explained to PRODU. As a member of the Circulo Creativo and jury at the U.S.H. Idea Awards 2016, he gave his honest point of view about ideas in order that the festival shows only the best. “We most leave generosity a side” he added. Previously he was jury at many festivals: Clio, El Sol, FIAP, El Ojo, Wave, National Addys, Ad Age Awards, U.S.H. Idea Awards, Cúspide, among others. For Ucedo, you learn something at every festival. “Sharing talks, points of view and discussions with creatives of other countries and markets, opens your head a little more.” “I already have several years in this market. I know it well and I saw how it evolved. I’m proud of helping in this evolution” he concluded.
Favio Ucedo de Wing: Estamos planeando ampliar el equipo creativo
