MERCADEO Versión en español
Fernando Machado of Burger King: EatLikeAndy Successfully Sold The Brand’s Features
Liz Unamo| 24 de febrero de 2019
Fernando Machado BK
Burger King CMO Fernando Machado said the campaign Eat Like Andy, launched during the Super Bowl, achieved some of its most important objectives. “There were people who criticized the campaign and others who loved it. For us it was important that the campaign achieved the desired goals.” Without specifying figures, Machado, in the context of Advertising Week LatAm held in Mexico, said that one of the main goals was to sell the brand’s features. “We know the Super Bowl is a special event, because people do pay attention to the commercials, which was the reason for targeting that particular audience” he said. Before the campaign, the imitation of Andy Warhol eating a hamburger was already doing the rounds on social networks. “The idea was famous before our campaign started.”
Diario de Hoy
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Noticias relacionadas (3)
21 de febrero de 2019
Burger King usa figura del coronel de KFC para promocionar nuevo producto
19 de febrero de 2019
Fernando Machado de Burger King: El mayor riesgo es no tomar ningún riesgo
