Fernando Osuna, CCO at Lopez Negrete Communications, said to PRODU that 2015 was a great year both for the team and the business. “Nowadays we have the best and most integrated team. We have a creative culture focused on ideas and the independence and structure to create them. Were growing and making new businesses, not only in Houston but in our offices in Mexico, New York and Los Angeles.” For the agency, the secret behind wining so many awards is the relationship and trust they share with clients, this allows going beyond limits and producing really disruptive work that at the same time is simple and powerful. “A well balanced agency is that which can aim to create awards winning ideas both in traditional media and in digital media, with platforms really integrated.” For Osuna brands will continue to evolve in the way they talk to consumers. “There is more planning in using and delivering budgets in the most efficient way, and in this way really multimedia platform or those with adequate media can be created and produced.” He added that requesting traditional campaigns will be left behind, and at the end the only thing left will be trying to adapt to digital extensions. “This means that digital will continue to be a growth trend where brands can increasingly see the impact and efficiency of planning before and not only adapting afterwards.”
