Face to Face Webinar 25 Julio
Representatives of Latin American Circulos and creative associations summed up the main challenges they face in the region with the following words: unification, professionalizing, visibility, revaluation and innovating, during the most recent edition of the FIAP Face to Face dubbed Challenges and Solutions: The principal problems facing creative institutions. The meeting brought together Marianna Souza, president of APRO Brazil; Dulce Lozada, vice president of Business Development at BESO by LLYC Mexico and president of the Table of Agencies, IAB Mexico; Mariela Ramos, founder and creative director of Netto in Paraguay, and vice president of the Circulo de Creativos in Paraguay; Daniel Achaval, CEO and partner of OnlineTBWA, Paraguay, and vice president of that country’s Association pf Advertising Agencies; and Gil Blancafort,, founder/doer of VERTICALLYand member of the C de C of Spain; and was moderated by Mara Fernandez, chief transformation officer of PRODU.Each spoke about what they are doing to improve conditions for the advertising industry in a context of great transformations, notable among which are the budget cuts and new technologies like artificial intelligence (AI), among others.
