Carla Santiago, José Resendez y Michelle Zambrana
The fourth day of the seventh annual Hispanicize was chosen to award the work of Latino influencers, content creators, social media and digital marketing. The Tecla Awards acknowledge the work in the multicultural digital space. FleishmanHillard was recognized for their client work across several clients, which include AT&T Latino, Hallmark, and ULTA, among others. They achieve their success on reaching their audience on social media through effective communications/content strategy, community management, influencer relations, and coordinating digital executions with agency partners. We believe in creating content that we would care and share about ourselves, as Latinos. So we go into our planning with the cultural context, research and insights that keep the consumer at the forefront of our thinking at all times Michelle Zambrana said. In the category for Best Social Media Integrated Use and Digital Advertising won the Coca-Cola 2015 Jersey Exchange campaign. The Tecla Award for best marketing campaign in social media was for Voto Latino. The influencer Johanna Hausmann won two Tecla awards: Best Creator of the Year and Best Comedy Content of the year. Adamari López won in the Most Admired Latino celebrity category in social networks. Telemundo was recognized as the mass communicator with more presence in social networks.
