Joe Hinrichs, VP ejecutivo y presidente para Las Américas de Ford Motor Company
The original Ford Edge offered customers in North America a fresh, compelling choice for an accommodating, efficient and safe medium utility vehicle said Joe Hinrichs, executive VP and president of the Americas at Ford Motor Company.The new Ford Edge Concept takes the model to a whole new level with elegant, sporty looks, fuel efficiency and technology that makes the drive that much easier, safer and more efficient.Our engineers around the world are advancing the systems that will ultimately help make drivers smarter, safer and more efficient. From advanced engine systems to collision avoidance and automated driving systems, Ford will continue to lead in delivering the technologies consumers want and need said Raj Nair, Ford group vice president of global product development.A prototype technology that offers fully assisted parking, also allows drivers to park their cars with the touch of a button or even by remote control. Ford has also launched a research project designed to perfect its advanced obstacle-avoidance system, with which the research and development vehicle is able to sound an alarm if it detects slow-moving or stationary obstacles in its path.The Ford Edge Concept is the latest example of a utility vehicle that delivers the attributes global customers value most design, fuel efficiency, driving dynamics, and customer-focused technology to help the driver feel more confident Hinrichs said.
