Liz Elser, gerente de Marca de Ford Fiesta
Liz Elser, brand manager of the Ford Fiesta, talked with PRODU during the press showing of the 2014 Ford Fiesta in Miami, where several models of the new Fiesta line were made available so reporters could try the new model and all its new features.The Fiesta represents an amazing value, since it combines the economy drivers are looking for with cutting-edge technology and, on top of everything, its fun to drive Elser said.The new 2014 Ford Fiesta offers the MyFord Touch in-car communications and entertainment system with a 6.5-inch touch screen and voice control. It also includes the SYNC Applink, which allows drivers hands-free access and control of smartphones with voice commands and with no fumbling through phone menus. Another new feature included is MyKey, which allows parents to limit the risks their teenage kids run while driving. Yes, mom and dad, you can set their top speed and limit their audio volume. Fiesta was designed for a generation like the millennials, who have this need to express their personalities the 2014 Fiesta offers many chances to do that she said. The Fiesta Movement marketing campaign was developed mainly as a social networks phenomenon. We realize our customers live on social networks, and thats where our campaign is based. We have hundreds of representatives telling the Fiesta story, theyre the de facto producers of our campaign and all the content they create well see going viral on digital, TV and print, so they are telling the story Elser said.
