MERCADEO

Fors Marsh Acquires Brunet-García

Liz Unamo| 5 de abril de 2023

Diane Brunet-García de Brunet-García

Fors Marsh announced today that it has acquired Brunet-García (B|G), a full-service social impact marketing firm based in Florida that focuses on improving health, safety, and cross-cultural education and outreach. For years, the two organizations have been trusted partners delivering impactful work and will now bring together science and art to take on today’s biggest challenges—from mental health and substance use disorder to climate resilience to chronic disease and transportation safety—supporting the most vulnerable among us in communities nationwide. Terms of the deal were not disclosed. Fors Marsh is a certified B Corporation made up of 420 researchers, advisors, and communicators working together to shape the systems that shape lives. For more than 20 years, Fors Marsh has been serving federal clients like the U.S. Department of Health and Human Services (HHS), U.S. Department of Defense (DoD), U.S. Department of Transportation (DOT), and the U.S. Department of Homeland Security (DHS). Fors Marsh uses behavioral science to improve public health and well-being, promote public service, build climate resilience, increase civic engagement, and develop tomorrow’s federal workforce. Fors Marsh’s public education work has a strong focus on using an evidence-based approach to behavior change—one that ensures that data drives decisions, research provides consumer insights, and strategies and messages are culturally relevant.Marking its 20th anniversary this year, Brunet-García is a minority-owned agency headquartered in Jacksonville, Fla., that has established a strong niche in developing multicultural marketing strategies that build awareness and effect change around some of the most complex social issues impacting the country. Specializing in developing effective social impact programs for government agencies, nonprofits, foundations, and brands, B|G has focused on bringing voice to underrepresented communities and reaching those often overlooked and underserved. Through award-winning campaigns, B|G has become a leading communicator on issues related to the opioid overdose epidemic, COVID-19, HIV, and other health and safety issues for several federal and Florida state agencies. “We are excited to welcome the talented Brunet-García team to Fors Marsh,” said Ben Garthwaite, CEO of Fors Marsh. “Two firms with rich 20-year histories joining forces. B|G and Fors Marsh are aligned on values and share a common mission of driving meaningful social impact and change through powerful campaigns, especially around key health issues like immunization, substance use disorder, and chronic diseases.”He added “B|G will augment our creative and outreach capabilities and provide deep expertise in multicultural marketing and communications. Fors Marsh’s research-driven experience, combined with Brunet-García’s creative talent, creates an unmatched portfolio of services to help a wider range of federal and state organizations and, in turn, continue our joint mission of improving Americans’ lives.”“Jorge and I are incredibly proud of the business we have built over the last 20 years,” said Diane Brunet-García, co-founder of Brunet-García. “We are especially proud of the impact the agency’s work has made in addressing critical health and safety issues. Like Fors Marsh, we have built a close-knit team of incredibly talented professionals who have pushed boundaries to inspire meaningful change, so we know the Brunet-García team will continue to soar to even greater heights as part of Fors Marsh.”

Diario de Hoy

viernes, 15 de noviembre de 2024

Image

Raúl Xumalín de QRAX: Buscamos formar talento multidisciplinario con historias de éxito que perduren

Image
VIPS

• Marcos Órdenes de Netflix Ads: Usamos un formato en programmatic que permite conocer el mood de la audiencia

• Daysi Cruz de Morgana Studios: Trabajando en serie de NFT YugiBao, la cinta Diamante y una sobre la figura mítica dominicana la Ciguapa

Nagidmy Márquez Acosta de ¡HOLA!: El premio Convergencia Digital es un logro muy importante y un reconocimiento a la disciplina y perseverancia

Adriana Waterston de Horowitz Research: La policultura es el verdadero mainstream

Panel revolución o evolución de streaming: 40% de ingresos generados por streaming provienen de EE UU

Romina Rosado de NBCUniversal: Gran oportunidad en streaming y digital porque dos tercios de hispanos de EE UU son menores de 34 años

Monique Nelson de UniWorld Group: La IA es un súper poder en publicidad que tiene que ser alimentado con las directrices correctas

Image
ACTUALIDAD

• Fernando Sugueno de Warner Bros. Discovery: Con Mucho Más Mexa buscamos enaltecer el orgullo de ser mexicanos

• Carlo D’Ursi de AMA: Ventana Madrid se consolida como motor de la internacionalización del ecosistema audiovisual madrileño

• El Festival de Málaga lleva a cinco guionistas andaluces a la sección —Entre Guiones— de Ventana Sur en Montevideo

• Disney+ estrena documental Argentina ’78 realizado por Pampa Films

• Chile Media Show concluye edición 2024 resaltando la transformación digital y ciberseguridad

• RTVA lanza Canal Sur LAB un nuevo laboratorio de investigación que impulsa la innovación tecnológica

Sandra Sierra de Fenalco Solidario: Destacamos el papel de la IA en el Congreso Futuro Megasostenible

PERSONAJE DE LA SEMANA

Héctor Forero, escritor

Image
VIPS
Image
Marcos Ordenes de Netflix
Image

Morgana Studios es un pequeño estudio creativo de animación basado en Madrid, que comenzó hace dos años a desarrollar sus propios IP, siendo el primero una colección de NFT titulado YugiBao, que con gran éxito logró ser vendido en su totalidad en cuatro horas, dando pie a conseguir los fondos para seguir creciendo.

Image
ACTUALIDAD
Image

Max, la plataforma de streaming de Warner Bros. Discovery, anunció sus producciones locales mexicanas para 2025 bajo el sello Mucho Mas Mexa, distintivo que busca celebrar las historias únicas, auténticas y de alta calidad que reflejan la riqueza cultural del país. A través de este sello, Max reafirma su compromiso con el desarrollo de producciones mexicanas, producidas con los mejores creadores y talentos, ampliando su catálogo que combina títulos globales y contenidos.

Image
Image
Image

Disney+ estrena el miércoles 27 de noviembre Argentina ’78, una nueva serie documental centrada en el Mundial de Fútbol de 1978 que se celebró en Argentina durante la última dictadura militar. Realizada por Pampa Films tendrá un preestreno el 26 de noviembre a las 10pm por Star Channel en Argentina, Uruguay y Paraguay, donde se podrán ver nuevos episodios todos los martes.

Image
Image