Founders promotes Katie & Kris
Independent creative full-service agency Founders have promoted creatives Katie Reid and Kristin Mizushima to Creative Directors, harnessing their passion for leadership and brand-storytelling.Together, Katie and Kristin launched Lipton Hard Iced Tea’s debut campaign, created brand activations for Netflix’s The Witcher and held a fundamental role in campaigns for Hornitos Tequila, Snapchat, WE NYC, Red Stripe and more.The duo will work into Executive Creative Director Carreño out of the New York & Miami offices and will lead creative on FIFCO USA brands such as Lipton Hard Iced Tea, Seagram’s Escapes Refreshers and more to come. They will continue to manage select Netflix projects and are currently working on a unique Collection of items for the city of New York.Tanya De Poli, co founder and COO, Founders said: “At Founders we cultivate talent, and it makes us extremely proud to be able to give growth opportunities within our agency. Kris & Katie exemplify the type of people that we want to see grow.”Checha Agost Carreño, co founder and ECD, Founders added: “Kris & Katie are both passionate, always hungry for more and we are excited for this new stage in their careers,”Katie was previously a creative at DAVID and teaches various copywriting courses at Miami Ad School. Kristin worked at various agencies such as Ogilvy; however, was excited to join Founders two years ago and contribute to its rapid growth with new business pitch wins and project of building an in-house brand.“I’m grateful to be a part of an agency that truly develops talent from within. Our leadership believes in people first. We hope to continue that legacy of mentorship,” said Kristin.“We see ideas come from anyone in any rank in this industry. I am excited to foster that talent and tap into creatives from diverse backgrounds with different skill sets,” said Katie.The duo’s new role is effective immediately.
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