John Gallegos, presidente de Grupo Gallegos
To help brands capitalize on today’s evolving consumer landscape, John Gallegos, Founder and CEO of independent creative agency Grupo Gallegos, announced the launch of a new communications group named United Collective. “The consumers driving true business growth are evolving, they are more technologically savvy, more cross-cultural and more socially inclusive than ever before” said Gallegos. United Collective will include Grupo Gallegos, which will now be called United Gallegos; Poly, a business planning consultancy (which will now be called Poly United); Luna, a content creation and post production offering (which will now be called Luna United); the acquisition of Canvas, a digital agency, which will change its name to Canvas United; and the public relations firm RL Public Relations + Marketing (RLPR), which will change to Rox United. Each of the companies will be charged with bringing creativity in service to client growth, within their disciplines respectively or as a group. “Created with specialist companies that truly understand this ‘new consumer,’ United has the foresight, capabilities and sensibilities needed to help brands achieve exponential success. The formation of this new group continues to realize our vision of building the most culturally-attuned creative company in the U.S.” said Gallegos. All five companies will retain its teams, bringing the total to 150 employees. Each will work independently for their respective clients, and at times cross-collaborate across disciplines and on new business. The group will be led by Gallegos, who will serve as CEO for each of the companies. The agency will continue to be led by Co-President & Chief Strategy and Engagement Officer Andrew Delbridge, and Co-President & Chief Creative Officer Dave Damman, who will both continue to report to Gallegos.
