Silvina Cendra
Andrew Delbridge, president and chief strategy officer of top-ranked culturally-attuned, independent advertising agency GALLEGOS United, announced that Silvina Cendra has been promoted from Planning Director to Head of Strategy & Planning. Cendra first joined GALLEGOS United in March 2011 and brings more than 18 years of international experience in advertising, marketing, research and economics to her role. In her seven years at GALLEGOS United, she has lent senior-level strategy and creative planning support to agency clients assisting brands, including Comcast, JCPenney, TurboTax, The Clorox Company, Target and others, in leveraging consumer insights to better engage cross-cultural consumers and drive growth. “Silvina is an incredible talent who brings a unique blend of left and right brain thinking to deliver powerful insights, actionable growth-strategies and exceptional creative ideas to our clients,” said Delbridge. “She is the epitome of what it means to be culturally attuned and is arguably one of the leading authorities on how to harness the cultural shifts in today’s marketplace. We value her leadership and contributions and congratulate her on this well-deserved promotion.” Prior to GALLEGOS United, Cendra worked at GlobalHue New York, at Euro RSCG’s New York and Puerto Rico offices, and at HAVAS Argentina, servicing a variety of Fortune 500 companies including Verizon, Chivas Regal, DIRECTV, Bristol Meyers and others.
