Gatorade The Next 90 Minutes
Gatorade®, the world’s number one sports drink*, launches an epic new global campaign to inspire future generations mentally and physically to achieve greatness, by facing any challenge ahead with confidence. In an exciting hero film, titled “The Next 90 Minutes” starring Messi, Gatorade reinforces that no matter the level of athlete, preparation is the key to confidence on the pitch.Gatorade is proud to have fuelled Messi through pivotal moments in his incredible career, and this new campaign champions this long-standing partnership with seven time Ballon D’Or winner. Also featuring legends of the game Roberto Carlosand Robert Pires, the trio of athletes have united to show how the secret to success is not what the challenge is, but how prepared you are to face it. “Through Gatorade’s long-standing partnership with Messi, we’ve witnessed first-hand his level of preparation, and how this brings the confidence needed to conquer any challenge in front of him.” Robert Blythe, Senior Marketing Director at PepsiCo, commented, “Our new hero film demonstrates how Gatorade fuels the greatest athletes on their own paths to greatness at the most important moments of their career, whilst celebrating Messi’s world-renowned desire to win. Through ‘The Next 90 Minutes’ we want to inspire future G.O.A.T.s that preparation, dedication and facing challenges head on is what it takes to be the best.”
