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Glenlivet Scotch Gets Rest of the World As Its New Multicultural Agency
Liz Unamo| 16 de octubre de 2019
Sergio Alcocer
Rest of the World is charged with developing the multicultural advertising for Glenlivet Scotch whisky for its producer, Pernod Ricard, the current owner of the oldest distillery in Scotland where it makes this single-malt whisky that sells more than any other in the United States. “It is amazing to witness the incredible vitality of Glenlivet, a brand that is almost 200 years old and today is absolutely updated and seeking to start new trends. It is an honor for our agency to be in a position to significantly expand the multicultural presence of this premium liquor,” said Sergio Alcocer, Founder of Rest of the World. The brand has grown exponentially over the last two years with a new design and innovative launches. “Glenlivet is revolutionizing the perception of what a single-malt whisky is while its makers understand that multicultural audiences are key to its future and that of the category in general,” Alcocer said. The brand is determined to redefine the essence of a single-malt whisky and believes that now is the perfect time to connect with new consumer segments. “Our goal is to get people talking about the brand and for more and more people to try it. We are going to work closely with Glenlivet executives, both above and below the line,” he added.
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