Gonzalo Alonso, director general de Audio.Ad
Audio.ad -a Cisneros Interactive company- has signed an exclusive representation agreement for Latin America and the U.S. Hispanic market with XAPPmedia, developer of interactive audio advertising and content promotion solutions. “When consumers hear a XAPP Ad on their mobile devices, they can access more information on a product or service instantaneously by simply repeating a prompted phrase. These new ‘voice clicks’ perform 13 times better than conventional ‘touch clicks’ in results measured in mobile devices in the United States” explained Gonzalo Alonso, Audio.ad’s Managing Director. Through this alliance, Audio.ad will exclusively commercialize in the region XAPPmedia’s interactive audio format that allows online radio, music streaming and podcast audiences to interact instantaneously with brands by simply speaking in response to prompted offers. XAPP Ads prompt listeners with convenient ‘calls to action’ or verbal commands, such as: download app, send coupon, email me, go to advertiser’s website, connect to a call center, or take me to a retailer’s nearest location. “From Audio.ad’s standpoint, we are excited to bring this innovative technology to Latin America and the U.S. Hispanic market. It provides new ways to connect brands with their audiences, while improving the experience of digital audio listeners” Alonso added in respect to the exclusive representation agreement with XAPPmedia.
