Esteban Walther director de Mercadeo para Google América Latina
In 2012, advertising on the Internet grew by more than $110 billion, representing a year-on-year growth from 17 percent to 20 percent of the global ad market. That means the participation of companies on the web is a fundamental pillar of advertising that cannot be ignores.Training advertising professionals in the latest big new thing and keeping them constantly updated is an important challenge thats why Google offers it own training programs and certification. Among them is the Google Academy, which allows all interested to gain credits for their learning about the likes of Adwords, Webinars and Hangouts. Another example is the CEO Digital Leadership Program, an event at which company leaders can exchange knowledge.Esteban Walther, marketing director for Google Latin America, told PRODU that to keep up to date with the latest in the digital universe, you have to take courses and consult the experts. Programs like Google Partners allow advertising agencies to access training courses, market studies and product testing results as well as to connect with potential clients he said. In addition there is the Think Insights website where the latest digital marketing studies can be found.The objective of the programs is to offer online tools to everyone interested in digital advertising, as a complement to the formal institutions in this area, which, since these programs are brand new compared to the more traditional aspects of advertising, often do not give them the representation they merit.
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