MERCADEO Versión en español

Gustavo Razzetti: Failure To Launch Is Killing Innovation

Manuela Walfenzao| 10 de noviembre de 2016

Gustavo Razzetti, director general de LAPIZ

“It’s not lack of great ideas that’s killing innovation, but the organizations failure to launch”, said Gustavo Razzetti, General Director at LAPIZ, in a post at the blog Liberating Change entitled, Failure To Launch: How To Stop Being Paralyzed. “Power pointing ideas to death, trying to have everyone on board in case things go wrong, fear of making the decision to go ahead are some of the most frequent symptoms” he wrote. For Razzetti, when people allow external constraints (such as lack of budget or approval) to limit their ability to do something, they turn them into excuses. “I encourage you to take control of your projects, remove any excuse, and make things happen on your own terms” he noted. He said that there’s so much that can be done in, for instance, 30 days. “That’s what took Jack Kerouak to type his famous novel On the road. A 30-story building was built in China in just a month. When Apple started, they have to build 50 computers in 30 days to respond to their first client challenge. Don’t let limitations become an excuse.” Razzetti suggests six ways to avoid feeling paralyzed: Stop waiting for someone’s approval; ask yourself how bad do you want what you want; turn rejection into fuel in order to succeed; enjoy the feeling of being OK of risking everything on an idea worth pursuing; ask yourself if you are willing to sacrifice perfection; and, create your own path.

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