Yannick Bolloré, CEO de Havas Group
Havas Group announced on Friday 22nd the launching of FullSIX Media, its third media network together with Havas Media and Arena Media. The move responds to the purchase of FullSix Group in 2015. Starting September 1st, the Havas network, Forward Media, will join forces with FullSIX Media to create this new global network with presence in Europe, Latin America and the U.S. Marco Minelli, Founder and CEO of FullSix Group, joined the Executive Committee of Havas Media Group to lead the transformation together with the rest of the team.FullSIX Media offered will offer its clients great services thanks to their expertise in data management and their communication strategies focused on digital. This new model also includes a complete integration CRM. Embedded in this vision are the commitments of relevance, performance, transparency and proprietary data curation for clients.FullSIX Media will be autonomous in its innovation, vision and trading assets, but fully integrated with the Havas Media Group capabilities on a global scale. “The integration of the FullSIX Group within the Havas Group has been a real success and has brought enormous added value to the creative side of our business. We are therefore delighted to be able to replicate this winning model to our media assets by launching FullSIX Media, a unique offering on the market to accompany our clients through their digital transformation” stated Yannick Bolloré, CEO de Havas Group.
