El comercial muestra en 30 segundos el poder de las máquinas Keurig Kold
Havas New York worked with the production company Brand New School and the director Chris Dooley on a spot for the launching of Keurig Kold, titled: {Make Your Favorite Cold Drinks;www.produ.com/publicidad/videos/index.html?Noti=10014}. In 30 seconds they show how powerful the Keurig machines are to cool things, in an alliance with several refreshing beverages brands. The ad opens up with a shot of the machine when it starts to work and produces a glass o very cold Coca-Cola. Then different beverage logos appear in a colorful and refreshing world. A voice in off says: All your favorites with a push of a button. It is a simple ad, but the rapid editing rhythm draws people´s attention. Some shots include ice cubes exploding and lots of bubbles.”To help create the first impression of the brand is exciting and challenging” said Dooley. “So it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.”
Andrew Benett de Havas Worldwide: La mejor gente de la industria es sumamente estratégica
