To approach a client with a business plan and the format to work based on results are some of the guidelines that distinguish Firefly Ad Next in the industry. Héctor Prado, founder and creative director of the agency, in an interview with PRODU, stated as a non traditional creative, that artvertising opens up a new way for consumers to be ambassadors of the brand. Clients need strategies and creatives that join them in their marketing approach, in innovation of new products, in helping them in the distribution strategy and in the pricing and promotion”, he maintains.Prada thinks that creativity must not only be contained in the pieces, but also in the business itself. “Today I sit down with clients to make their businesses more creative, their marketing goals more creative, using creative strategies to change results, which cannot be achieved with traditional advertising”. He warns that philosophy is not in being below the line nor above the line but beyond the line, which is why they offer a plus in the anthropological social study. Clients are very concerned about the ROI, especially in the digital world. And accordingly, clients take many more risks than before. Today they may know how much the investment was, the return, which is an advantage, because they take more risks with results”.With offices in Bogota, Mexico and Miami, Firefly Ad Next bets on innovation as a business.
