David Villa, capitán del New York City Football Club es imagen de la campaña
Heineken launched its annual soccer campaign, Soccer is Here, and celebrates the sport´s rising fandom in the U.S. with new TV commercials and alliances with the UEFA Champions League and Major League Soccer (MLS). The spokespeople of the campaign are the following three players: David Villa, international star and Captain of the New York City Football Club, Carli Lloyd, U.S. Women’s National team Captain and summer games hero, and Landon Donovan, American soccer legend.The campaign, created by Publicis New York, kicks off on the same date as the MLS opening, Sunday March 6th, with the launch of Villa and Donovan’s 15 second spots, their journeys to prominence in the U.S. The full 30 second campaign commercial, that will be launched in mid-March, will help tell the story of soccer’s rise in the U.S. and raise a glass to those who have helped lift the game.”It’s been a long road for fans of soccer in America, and as a supporter of the game for decades abroad, Heineken toasts to old and new fans” said Ralph Rijks, SVP of Heineken. “As the world’s most international beer, it’s clear to see soccer’s popularity is brewing in America. We are excited to be part of that momentum and heritage, and we’ll be bringing fans closer to the game all year long.”
