Hellmann's Big Game Commercial
Cat’s out of the bag! Today, Hellmann’s fourth consecutive Big Game spot is revealed, featuring award-winning actress, comedian, and frequent cat collaborator Kate McKinnon, the iconic Mayo Cat (known as Chipmunk off camera!) and a cameo by actor and comedian, Pete Davidson. Together, they ignite a Hellmann’s craze by using the magic touch of mayonnaise to save leftovers and turn them into delicious dishes.The ad opens with Kate rummaging through her fridge after the Big Game, looking for something to eat. Her seemingly normal furry friend gives her the realization that Hellmann’s “may-ow” can transform leftovers into mouthwatering dishes – and that her cat can talk. Mayo Cat cat-apults to instant fame for these newly discovered “talking” abilities with morning show appearances, book signings, and motivational speeches, creating a nationwide Hellmann’s frenzy. Close watchers will even notice that Mayo Cat begins to sport a new, iconic look – a sparkly blue bow collar, a homage to Hellmann’s iconic blue ribbon logo.Hellmann’s 30-second spot during the Big Game will air during the second quarter. As with previous spots, Hellmann’s ad brings to life the brand’s ‘Make Taste, Not Waste’ platform, encouraging viewers to get creative in the kitchen and help fight against food waste by using leftover ingredients paired with Hellmann’s mayonnaise. Hellmann’s ambition has successfully inspired more than 100 million people globally every year to reduce food waste at home with leftover creations. “Hellmann’s continues to challenge itself to find relatable, authentic and even humorous ways for people to think about their leftovers – and this year, by enlisting the help of Kate McKinnon, Pete Davidson and Mayo Cat to help us do that in our spot for the Big Game has definitely elevated the influence of our Make Taste, Not Waste platform,” says Chris Symmes, Senior Marketing Director, Dressings, North America, Unilever. “Showing people that with a little ‘may-ow’, we all can play a big role in doing something meaningful, and delicious, with our leftovers that will help reduce our food waste impact.”Both the 30-second and 60-second versions of the commercial are available across Hellmann’s social media platforms and on YouTube. Agency Credits are shared below. For more information leading up to the game, please visit www.Hellmanns.com.
