Hasta el momento, Facebook ha sido la plataforma preferida por el latinoamericano
Hispanic Group, a minority-owned independent agency specialized in providing customized approaches targeted to the Hispanic market in the US, is in constant search of design strategies, objectives, planning and building strong connections between clients and their customers. For this occasion, important data for market segmentation in social networks have been presented.The company recently presented data on usage preferences of the most popular platforms between the Hispanic audiences, thus pointing to Facebook as the great favorite of Latin America with a significant 73%. Instagram and Twitter, follow with a wide range of difference, reaching 34% and 25%, respectively. Finally, Pinterest qualifies with 21%; and LinkedIn, with 18%.”There are differences by race and ethnicity in the use of social media, especially Instagram. The latter has been the most popular platform among Hispanic users than among Caucasians” the company based in Miami said via Facebook. “About a third (34%) of Hispanics is online using Instagram, like 38% of blacks. In comparison, only 21% of whites uses the network.”These data encourage investors and entrepreneurs to build strong and effective strategies for the consolidation of strong brands in the Hispanic markets.
