Hyundai1
Parking in a crowded city was “wicked hahd”… until now. Hyundai released its 60-second Big Game commercial, featuring the beloved Boston accent and starring Boston celebrities Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz. The commercial, Smaht Pahk, will air in a prime first-quarter time slot and showcase the Remote Smart Parking Assist feature on the all-new 2020 Sonata.”Using the Boston accent as our creative hook was something that quickly became a favorite during the creative development process,” said Angela Zepeda, CMO, Hyundai Motor America. “Remote Smart Parking Assist was difficult to say and remember, but a truncated ‘Smaht Pahk’ caught on when one of our creatives said it in a Boston accent. We thought it was a fun, charming and memorable way to tell people about this incredible new technology using one of America’s most-recognized and beloved regional accents.” “It’s a common construct for Big Game commercials to avoid the product for 45 seconds, then slip in a mention,” said Barney Goldberg, INNOCEAN USA’s executive creative director. “We took the opposite approach and feel the ad is stronger—and funnier—for it.
Ángela Zepeda se une al equipo interno de Hyundai Motor America
