Ophir Tanz, CEO de GumGum, abrirá el debate sobre si la recompensa de la IA sobrepasará sus riesgos
IBM and Advertising Week will gather in New York, on Monday, September 25th, the most brilliant minds in the industry to debate on Artificial Intelligence (IA) and cognitive computing. This event, titled The Future is Now: The AI & Cognitive Computing Track, includes nine presentations that aim to guide the industry on the opportunities and challenges of these new technologies. Ophir Tanz, CEO at GumGum, will open the debate on the risks and rewards of AI. Allan Thygesen from Google and Keith Weed from Unilever, will deliver a presentation titled: Marketing in the Age of Assistance, where they will discuss how they are harnessing intent, data and machine learning to delight customers and drive business results. Jordan Bitterman, CMO from IBM Watson Content & IoT, will explore the power and promise of the new cognitive era and how it will enable marketers to make better decisions, faster, with more confidence and less risk. While Richard Hearn, Head of Revenue Watson Customer Engagement from IBM, and Joanna O’Connell, CMO at Media Math, will teach how to capitalize and boost results from Adtech, Martech and AI capabilities in a continuous and powerful solution. Other presenters include Evan Simeone from PubMatic, Ann Rubin from IBM, Randy Wootton from RocketFuel, who will debate if machines are getting increasingly more creative and what this means for the advertising industry. Rik van der Kooi, CVP, Advertising Sales at Microsoft, will deliver a presentation on how to transform the market for the digital age.
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