Mariano Lorefice, Indiana Quiñones, Brenda Pareja y Horacio Mariscal de SunMedia
SunMedia closed its final quarter of 2022 with solid growth in its LatAm operation, thanks to the fast-growing South American market that continues to offer opportunities for companies that approach audiences with formats of high impact, engagement and high quality content that are brand safe for advertisers. That being the case, a year-end meeting was held with a vast group of ad agencies and media platforms including Havas Media, PHD, OMD, Publicis, Digital Soul, Beyond, Sentidos, Media Bit, Dentsu, IPG Media Brands Group M and Media Strategy, among others. These have worked throughout 2022 with such advertisers as MercadoLibre, Movistar, Amazon, GM, MasterCard, YPF and CCU. SunMedia itself closed the year with a stronger presence in Chile and Brazil. Indiana Quiñones, Sun Media’s country manager in the Southern Cone, commented that “Finding ourselves in such a crowd pumped up our energy and strengthened our connections. Such surroundings allowed us to hunker down and share a moment of relaxation with our clients and our team. We were closing a year of much work and company growth, and the meeting was a beautiful finishing touch. At SunMedia we continue working to offer advertisers quality products and services leveraged with high powered formats.
