Estudio Fleishman Hillard
Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers.The latest study from FleishmanHillard, Authentic Insights: The Culture Gap, Introducing Gen D, made in partnership with Columbia University’s Kai D. Wright, puts cultural issues at the heart of the research report to further understand how brands can move out of paralysis on today’s most pertinent topics and find a path forward in closing the current cultural divides in society.”In this woke, people power era, action and words are the minimum expectations for ongoing connections to your business and brand,” said Candace Peterson, global head of Brand at FleishmanHillard. “We find many brands in a state of arrested development, unsure of how to move forward amid so much cultural division and so much reputation at stake. The latest study from our Culture Unit at FleishmanHillard explores this tension. It spotlights not just how companies should view culture, but how these cultural divides can be used as a springboard to strengthen their brand reputation and remain, or even become, culturally relevant.”
