IPG Mediabrands nombra a Marina Méndez como nueva directora regional MAP World Markets LatAm
Continuing the expansion of its specialized services, IPG Mediabrands has named Marina Mendez as regional director of Mediabrands Audience Platform (MAP) for World Markets LatAm. The MAP division of the Mediabrands global network handles all specialized digital services like search, display, social, mobile, purchase programming and video.Mendez will work with the different teams of Reprise Media and Cadreon, as well as with agencies of the UM group, Initiative and BPN in Latin America, taking advantage of the great business opportunities that exist in the region and boosting clients return on investment in digital platforms. She will be based in Buenos Aires and will report directly to Pablo Rodriguez, president of World Markets LatAm.The new media landscape gets more and more complex. A comprehensive view of all current audience platforms is key to maximizing our clients ROI. Marina will help us integrate the diversified digital services currently available with those we have now in a single consolidated offer. Were very happy to have Marina in our team to take our digital offer to the next level said Pablo Rodriguez, president of World Markets LatAm.For her part, Marina Mendez said Im very happy to join a professional team of such quality, and Im sure that with creativity, effort and a shared vision, we will reach and surpass our goals and those of our clients.
