Jaime Singson
Product Marketing Manager at Sizmek, Jaime Singson, explained that video is one of the most promising areas in digital marketing. It is a USD$10 billion market. But despite the growth and investment, it is still a technically complex and demanding medium for delivering ad messages.”Video is complicated, and the growing number of devices used to consume content is only escalating the degree of complexity. Despite all of this, video is far from impossible, and it doesn’t have to be intimidating” explained Singson. “The current process is labor-intensive, especially when a campaign has to meet the specific qualifications of multiple publishers.”Singson points out that agencies are looking for a process that makes video more like a display campaign. “There are systems in the market that handle all of the transcoding of standard banners and rich media, sending the ads to the media in which they will be published” added the marketing manager. “It also makes video much more flexible and agile, which is particularly important given how video is still closely tied to TV.””Video automation is good for every party across the ecosystem; the agency saves time, the client experiences no issues with its campaign, and publishers consistently receive video that meets their standards, with no need to go back and forth with the agency handling the campaign” ended Singson.
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