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Joaquín Salim From Droga5: It’s Important For Creatives To Know Themselves
Manuela Walfenzao| 8 de diciembre de 2017
El venezolano Joaquín Salim, creativo de Droga5, es uno de los talentos latinos reconocidos
Joaquín Salim, Art Director at Droga5, was one of the four Latinos honored at the Young Guns 15 Global competition. The young Venezuelan is a multidisciplinary creative who succeeded with a variety of entries, including campaign designed to encourage those fighting in Venezuela’s political crisis and a prizewinning campaign for The New York Times. “The recognition means a lot to me. This year I was lucky to work on a project for the New York Times that my partner and I really started from scratch. With our passion and enthusiasm, we managed to catch the eye of Director, Darren Aranofsky – he was fascinated by the idea and wanted to know who did it. It meant a lot to us, because at the beginning this was a small project and we managed to make it a great project that caught people’s attention and was a prizewinner at Cannes” he said.Salim’s career began seven years ago, and at first he felt very excited about winning awards, but he lost some of his enthusiasm for advertising when he began exploring art. “Advertising is great, I think it’s amazing to tell stories, but when I got into art, I knew this was the thing I would really feel passionate about in life. I started creating artworks in my spare time. That endless quest away from my work helped me believe even more in my work” he said. One of the art exhibits where he showed his work was The One Show. “My art is growing more in different shows and in November it was exhibited on the walls of Droga5” he said. “I think it’s very important for creatives to know themselves, to know their strengths and tastes. Many times in advertising we try to imitate, and I think it is necessary to find a special voice for ideas to stand out.”
Diario de Hoy
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