MERCADEO Versión en español
Joe Bernard of NGL Collective: Hispanicize Focuses on Latinx Market
Liz Unamo| 21 de octubre de 2019
Joe Bernard
Joe Bernard, Chief Revenue Officer & Partner at NGL Collective, a company managed by the Hispanicize Media Group, said that one of the lessons learned in this 2019 edition of Hispanicize is that the concept of unity is very strong in this market. “The representatives who attended told us that for the first time they felt united among themselves, and that the topics discussed there all supported the idea that the community must unite to achieve a common goal,” Bernard said. The message for brands, he said, is that Hispanicize is an amazing opportunity to do two things: prove to the market in general that you care about and support the Hispanic market globally, and additionally, it is a chance to get familiar with an aspect of the Latinx market. “Hispanicize focuses on a particular segment that is currently the one expanding the limits of the Hispanic market through music, marketing, TV films, and obviously on digital,” he said. This year, NGL Collective will try to close the gap between content seekers and content creators. “I think the story and legacy of Hispanicize offers us a unique opportunity to create or develop, in partnership with agencies, brands, and creators, some type of formalized system we can all agree to use in order to establish its value,” Bernard said.
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