Sintras: En la empresa hay un marcado enfoque por contar con las mejores personas
John Sintras was appointed as president of IPG Mediabrands, global business development & product innovation, a New York-based position. He will report directly to Henry Tajer, the new global CEO. Tajer, who reached a high world-wide executive position in product innovation, hired Starcom MediaVest Groups Director of global experience product to take the new position. John has helped SMG build strong momentum in product innovation, creative and commercial success. Those achievements are highly attractive to IPG Mediabrands. To deliver on our global plans, we need the best, proven talent in this industry and Johns track record tells us he is the right executive for this vital new role Tajer said in released statement. Commenting on his new position, Sintras said: IPG Mediabrands’ plans for the future are truly impressive and aimed at delivering the most surprising and effective work for clients by attracting the best people, improving their abilities and providing them with the required resources. Is a unique opportunity and a logical step in the future of my career. Sintras had been with SMG for 30 years. He began his advertising career with Leo Burnett Sydney, Australia, and afterwards he launched the Starcom brand. He was appointed as SMG Australia CEO in 2007.
