Jon Haber, cofundador de Giant Spoon
Giant Spoon, an agency with offices in New York and Los Angeles, is using Snapshat to release a series of briefs on cultural and marketing topics from GIFs to emojis. The program called Spoon Snap Intelligence is a model with a type of content that ordinarily would be presented to a brand or client, but with a tone thats light and native to Snapchat.”As an agency, youre advising clients and creating content, but you dont end up doing much for yourself” said Jon Haber, co-founder of Giant Spoon. “Twitter feeds for agencies often tend to become overtly self-promotional. So we wanted to use Snapchat to actually add some value and push potential clients to come to us by providing them something useful.”The first brief was a presented on GIFs and release on Friday. It was a five-minute story with 41 snaps on everything about these animations, from its origins to their rise in popularity.”We wanted to translate the story to the Snapchat native language” said Haber. “You have to be a little silly, have lots of personality and balance it out with real, useful information. The way we used the GIFs stats and charts was organic; you almost dont notice that youre looking at a statistic.”Giant Spoon has also been uploading short content called Spoon Facts, addressing CMOs. Examples include employees favorite podcasts and ways to capitalize GIFs on Facebook.
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