After a year of celebrating the agencys 10th anniversary, Hispanic Group closed 2012 having traveled a long road of professional growth and learning, positioning itself as a company of minority ownership focused on the ultra-segmentation of the U.S. Hispanic market.Jose Luis Valderrama, president and founder of Hispanic Group, gave PRODU his view about some of the positive aspects of 2012 with regard to the Hispanic market, especially noting that the U.S. Census and the growth in numbers of U.S.-born Latinos, as well as the fact that 50 percent of them are citizens, had an unmistakable impact over the past year.The executive also said he was totally impressed by how many Hispanic voters turned out for the recent elections, just as he was about the groups surging importance as consumers.As for the year just begun, Valderrama said I think 2013 is a year for consolidation of the market, as we Hispanics increase in numbers and economic power. More and more Latinos are here legally and have become an integral part of economy, meaning we will have a greater role in the nations destiny. More than 25 percent of students are Hispanic and one out of every two students in Los Angeles is Latino which makes the next decade the Latino decade.Among the accounts currently handled by the agency are DISH Network, LAN Airlines, XOOM and Discovery en Español.
