DDB Latina empata con Grey LatAm en el segundo lugar del ranking de redes latinoamericanas
President of DDB Latina, Juan Carlos Ortiz, highlighted that this was a great year for the network, since they broke their Lions record. In 2016 they receieved 27 Lions and this year 33, including six Golds. “The truth is we are very happy, it was an amazing year for the Miami office, ALMA DDB; the two offices in Brazil, both DD9 and Africa; Spain; Argentina; Chile; Peru; they all performed very well. Eight of our offices won Lions and that is truly an award to diversity in three continents” expressed Ortiz. According to the executive, the most interesting part has been the result of new businesses in 2017. “Suddenly it has been our best year in new businesses. We won the global Seat business in Spain. In the U.S. we maintained the Sprint, State Farm, Clorox, Netflix businesses. It has truly been a very powerful year. Colombia also had a magnificent year of rebirth of their operation, winning all Avianca’s global business and handling BBVA, Chesterfield and what is coming. It has truly been a very positive and amazing year, we can’t complain, we are eager about what is coming next” he concluded.
