Juan Oubiña, director creativo ejecutivo de DLatino de Deutsch LA
Deutsch LA team announced the arrival of Montse Barrena as Group Account Director and Juan Pablo Oubiña as executive creative director. Both will have the challenge to lead DLatino, the Hispanic branch of Deutsch LA, handling accounts like Taco Bell; Dr Pepper; Snapple Group and Angel Soft of Georgia Pacific. Barrena and Oubiña previously were part of the leadership team of Grupo Gallegos, and each one has more than two decades of experience in marketing and advertising focused on the Hispanic market.”I’ve always believed in a brand, a personality, a tone, and now an agency. It was time for me to join an agency that understands the importance of the Hispanic market. Deutsch LA is the perfect place. We now have the best specialists sitting at the same table, participating in the same conversation with one goal: to make a great job for our brands,” Oubiña said. “Deutsch LA knows that Hispanic consumers represent a tremendous growth opportunity for brands that they help build every day. We are not afraid to put the Hispanic market in the center of the conversation, regardless of language,” Barrena said. “In Deutsch LA, we have been collecting the best talent in the industry under our roof and DLAtino is no exception. Bringing Juan and Montse on board for it is a major victory for our agency, as for customers, reaching the Hispanic consumers has become a priority,” Mike Sheldon, CEO of Deutsch LA, said.
