La campaña A todo con todo, protagonizada por Juanes y su equipo técnico destaca las características innovadoras de la Ram 1500
Juanes and the Ram Truck brand announced a renewed collaboration in the Spanish-language ad campaign A todo, con todo (To Everything, With Everything) to promote the new Ram 1500 light duty truco.The Ram Truck brand recently aired a 30-second spot Beyond the Encore, while a 60-second commercial dubbed Anthem debuted Nov. 21 during the Latin Grammy Awards on Univision.The campaign highlights the Ram 1500s breakthrough features, as well as the values of hard work and determination the brand shares with Latino culture. Another TV ad screening in December leads up to a new single by Juanes and the corresponding album. Two additional commercials in the campaign, The Long Haul and Chasing the Sun will be broadcast in the next few weeks.The new spots for A todo, con todo show Juanes onstage and focus on the hard work done by members of his technical team. “We are proud to continue our partnership with Juanes” said Juan Torres, Chrysler Group head of multicultural advertising and marketing. “He’s a perfect fit for the Ram Truck brand as trucks are one of the best-selling segments among U.S. Latino purchasers and the Ram 1500 and 2500 are among the most popular models”.The new TV spots will be transmitted in the U.S. by Univision and Telemundo. All the commercials can be seen on YouTube on the {Ram;http://www.youtube.com/RamTrucks} Truck brands page.
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