Suárez-Davis: Lo interesante en esta campaña es que estamos tomando un lema de la década de 1970 y lo estamos haciendo relevante hoy
Kellogg launches modern version of its memorable campaign L’eggo my Eggo, of Kellogg Eggo, this week. The message refers to what all users share on social networks, or nearly all, for Eggo’s is not what they are willing to “share”. This new version of the campaign was also developed for the US Hispanic market.”What’s really interesting about this campaign is that we are taking a slogan of the 1970s and we are doing it relevant today,” Anne Marie Suarez-Davis, VP of Innovation and Marketing of Kellogg Frozen products, said. The new campaign is a contemporary version of the original campaign L’Eggo my eggo, which was launched in 1972 and was in force until 2008, when a new initiative entitled My way was developed, although at the end of the spots they were keeping the slogan L’eggo my Eggo. Then in 2011, Eggo is completely separated from the brand with the phrase Simply delicious.Eggo will launch a series of online videos that will bring the famous phrase again as protagonist. Publicis Leo Burnett has been the creative agency of Eggo from the beginning and remains so today. These videos are predecessors of a full campaign to be released in January. The campaign will include TV, online, and social media elements for general and Hispanic markets.”This is more than an integrated approach, with a heavy component in the media and online,” Suarez-Davis said. A Spanish version of the campaign is currently to be run on broadcast TV for the two weeks before Christmas.
