Florencia Galli Agulla, Olivia Sanchez Ruival y Martina Galli Agulla dirigen La Dulce Liberal
La Dulce Liberal is an Argentinean production company led by three women: Florencia Galli Agulla (producer), Olivia Sanchez Ruival (director) and Martina Galli Agulla (director). Currently, they are seeking to broaden their range of clients in the country and abroad. They spoke to PRODU about the challenges this poses for them and their experience as women in the industry.”For us, feminine vision and contribution is an added value to most of our projects, which distinguishes us as a production company. We believe that is reflected in our work: that feminine touch, particularly regarding our sensitivity and aesthestics. We have our own seal, which clearly has to do with our identity as a women’s production company” they explained.The formats we work most with are graphic advertising pieces and short commercial spots with a concise message, visually attractive and aimed at the web and social networks. They commented that the idea of working with the US Hispanic market has an important place among their projects for 2016. “We like changes. The US is a good option and a market we have a lot to offer”.The team believes that “with social networks and the mobile trend, there is a new advertising experience to explore and tap into. The role of the receptor has changed a lot and is now very important when communicating, that is why innovation is necessary when thinking about a piece. We have increasingly more tools for that, it´s necessary to make the best of them.”
