Miembros del club de rústicos en el desierto
LAPIZ developed the latest documentary series, Advance Auto Parts, called Car + Culture. The pieces explore the passion and relation that owners have with their cars. The first one depicts the members of a 4-wheel drive vehicle club during their adventure in the North American desert of Albuquerque in amazing landscapes while they narrate the experience. The objective of the campaign is to motivate other fans to show the connection they have with the brand. The series will show different car cultures that have developed in the U.S. Each video is different from the other because they are true to their specific location. “Exploring what makes car cultures unique is what we’re interested in. We want to find the flavor that makes one Club or garage different from the next in order to tell the story of the cars that make the culture, and the culture that makes car lovers who they are” expressed the LAPIZ team. The Director of the campaign was Ben Derico. Felipe Cabrera and Jaime Mougan were in charge of planning. The creative team was comprised by Juan Camilo Moore, Manuel Torres, Ia Murad and Eduardo Vea Keating. The Producers were Jenni Napier, Aldo Gagliardi and Juale Chavez. Rina Herrero and Marco Azucena were the members of the account team.
