Hispanic Market
Lee Vann, founder and CSO of the Captura Group and member of the AHAA board of directors, published an article on LinkedIn dubbed In 2018 Go Deep with the U.S. Hispanic Consumer. “If you had questions on whether the Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding Si” he said.The author spoke of the AHAA Hispanic Market Guide, which describes Latinos as a significant consumer segment that demands its own strategic approach. “Whether the answer lies in income range, gender-based targeting, indexing various areas of digital space and technology, or even online TV and radio audience potential, the Hispanic consumer is ready to see, hear and consume what you have to offer” he said.Vann gave 10 reasons illustrating the importance of Hispanic consumers, including : 93 percent of Hispanic households have one or more smartphones; Hispanics are more than 20 percent likelier to own a game console than the average household; Latinos spend 13 1/2 hours listening to the radio each week; 840,000 Hispanic Millennials are big users of LinkedIn, while Latinas are more likely to use that social network on their smartphones; and 850,000 Latina Millennials visit fragrance and cosmetic websites on their smartphones.Based on these facts, the executive suggests that brands must make the U.S. Hispanic market a big priority of their marketing efforts
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