Rivas: Hoy en día las marcas tienen que ser tanto globales como locales
For Leirum Rivas, Copywriter at Dieste the secret to outstanding ideas is being multi-everything, like the title of a recent article she posted on Provoke Weekly. “I like thinking about advertising minds like Legos. Brilliant thinking is built on a great amount of information” she said. She added that companies are hiring people with passion points, hobbies, alternative studies and interests that are not necessarily related with the industry. For Rivas multicultural meets multidisciplinary. “A good creative can deliver good ideas, but a ‘multi-creative’ can deliver them with a unique perspective. A multidisciplinary person grabs inspiration from many places and ads layers of richness if he also comes from different cultural backgrounds. The results are amazing!” she wrote. Being multidisciplinary -according to Rivas- helps the business by bringing: more rich and imaginative content for brands, flexible perspective to find unique ways to solve problems, stronger multi-skilled teams, a more collaborative environment, and the ability to speak and be relevant to multiple audiences. “We are storytellers. By embracing our multidisciplinary side and working with agencies that recognize it, we are gearing up for something wonderful” she concluded.
