Alexandra von Plato, presidenta de Publicis Healthcare, encabezará el jurado de Pharma
Lions Health, the event that takes place within the Cannes Lions International Creativity Festival, announced the names of the Jury Presidents for the 2016 edition of the Festival. They are Josh Prince, President of CDM Group, who will lead the Health & Wellness jury, and Alexandra von Plato, President of Publicis Healthcare, who will head up the Pharma jury.”We want Lions Health to empower the industry and change peoples mindsets by showcasing global work that has had significant impact as a result of creativity. Josh and Alexandra will know all too well the specific challenges that face the healthcare industry” explained Terry Savage, Chairman, Lions Festivals.”Creativity is an incredibly powerful health tool. We can’t and shouldn’t underestimate its ability to connect and engage people with things that matter to their health. The industry really needs to consider this. Creativity isn’t an indulgence… it’s good for people, good for propelling healthy ideas” said Prince. “The Pharma Lions will offer additional categories for 2016 including Branded Utilities and Patient to Healthcare Professional Communications. For me Lions Health is more than an opportunity to recognize great work, it is at the heart of a global conversation about the power of creativity to improve health and wellness” added Alexandra von Plato.Lions Health will take place on June 18 and 19 in the Cannes Lions International Festival of Creativity.
Festival de Cannes Lions apunta a NCM como su representante oficial en EE UU
