Ancewicz: Veremos a muchas agencias apostándoles más duro a sus oficinas en LA
Senior Art Director, Lisandro Ancewicz, has had a career full of acknowledgements that began in Buenos Aires and consolidated in New York, now he is at the digital agency 360i at their new offices in Los Angeles. “We are going to see more agencies betting hard on their L.A. offices, a place where creativity, technology and high-quality content are mixed in an organic and conceptual way” he said.According to Ancewicz, the main trend in advertising will be combining the creation of high-quality content backed by strong tech support, that covers everything “from a virtual reality, 360, live streaming experience to the creation of tech products for routine use.”He highlighted that the key to creating relevant content is realizing that in these few years the audience has changed and the rules to promote paid content has as well. “This is why I imagine the future as a more honest and intelligent conversation between brands and consumers, in which brands are going to have to think over a bit more the content they create, adding much more value than what we had been doing.”One of their last projects was the awarded Tide spot for the Super Bowl with the stain on the commentator, Terry Bradshaw’s shirt. The commercial was very high-quality and very well received. “The most fun part was to see in real time how social networks burst in the exact moment.”
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