MERCADEO Versión en español
Lopez Negretes Vicent Llopis: FiOS campaign was a bet for the client and the agency to show something different
11 de septiembre de 2014
Los visuales y accesorios creativos se mezclan con un diálogo entretenido y divertido para niños en edad escolar
Vicent Llopis, Lopez Negretes executive creative director, spoke with PRODU about the recent campaign Learn at Speed FiOS, made for Verizon FiOS and of 15 online videos as part of a new bicultural initiative. The campaign aims to show how the company has taken the challenge of providing the best tools for students returning to classes. According to the e-Learning Foundation, children who have access to computers at home, get better grades on tests on average. “One of the challenges was to creatively find ways to generate engagement with a message with content and entertainment, main features of what the audience is looking for,” Llopis said. The combination of videos in English and Spanish focuses on different subjects, such as history, science, and language, among others. Visual and creative accessories mix with an entertaining and funny dialogue for school children, not only because the materials are nice, but also the videos can be shared. “This campaign was a bet of both client and agency to show something different,” he added. “Much of the credit to get a creative campaign is when you have a customer who supports you and who understands the importance of creativity and the importance of creating an impact with the message. FiOS has always relied on the agency to carry their communications and to express it in the best possible way,” he concluded.
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