Ana Piñeres
The multicultural agency, Lopez Negrete Communications, made an infograph that breaks down Hispanic’s current trends regarding the big U.S. game: the Super Bowl. The company’s conclusion is that the Hispanic audience for this event is on the rise, since in 2016, 84% of Latinos in the U.S. watched the Super Bowl. “It isn’t surprising that Hispanics are present to watch the crown jewel of all football events year after year. Not only do they gather in reunions with friends and relatives, they also do it in different languages, either streaming or on cable” they explain on their official website. “But, what can we expect this year from the Hispanic audience? We can predict that the number of viewers will only increase.”Through colorful illustrations, they analyze new generations’ behavior. “39% of Hispanic millennials watched the game in Spanish in 2016 and 30% of this group did so on ESPN Deportes” they pointed out.According to Lopez Negrete Communications’ research, this audience doesn’t mind ads, only 6% watched the game online to avoid commercials. The illustration ends with the notion that Hispanics celebrate together. “54% has a high tendency to share with their friends and relatives during sports events.”
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