Walmart Somos Más
Lopez Negrete Communications, the largest independently owned and operated full-service agency specializing in Hispanic marketing, received six awards on behalf of Walmart, Unilever, the Ad Council for FEMA, and Mattress Firm at the 2022 ARF David Ogilvy Awards. “The pandemic has challenged many aspects in the marketing world, but to be successful, we’ve always believed it is vital to lean on consumer insights and the data in order to find powerful, relevant ways to communicate with and understand our consumers,” says Alex López Negrete, president and CEO of Lopez Negrete Communications. “It’s a privilege for us as an agency to work and partner with clients who are committed to engaging with our Hispanic community and, of course, for the privilege to create meaningful work,” he added.The winning clients and campaigns include: Walmart: “Together Somos Más” – GOLD in the Multicultural Category and GOLD in the Retail Category “Together Somos Más,” which translates to “Together We Are More,” is a campaign that drove awareness and recognition of Walmart’s support of the Hispanic community while it increased the company’s awareness and attention among young bicultural Hispanics by producing consequential engagement with them. Ad Council for FEMA: “Prepare to Protect” – SILVER in the Multicultural Category The “Prepare to Protect” campaign was created to increase the Hispanic community’s confidence and interest in doing advance preparation for natural disasters by showcasing the segment’s impeccable skills and enthusiasm for planning milestones, such as weddings, quinceañeras and other occurrences for their loved ones. Unilever: “Nos Inspiras Tú” – BRONZE In the Multicultural Category “Nos Inspiras Tú,” which translates to “You Are Our Inspiration,” is a multi-channel integrated media campaign created to pave the way for Unilever and its wide variety of brands to create a deep bond with Hispanics’ passion points for Hispanic Heritage Month, on issues such as beauty, self-confidence, community and food equality. Mattress Firm: “Hablemos de tu Descanso” – SILVER in the Retail Category and BRONZE in the Multicultural Category “Hablemos de tu Descanso,” which translates to “Let’s Talk About Your Sleep,” invites Hispanics to get educated about what makes for quality sleep, thanks to the counsel of Mattress Firm’s Sleep Experts. Through playful lip-syncing, the campaign highlights two objectives: to drive brand value proposition awareness and establish the credibility of the brand’s Sleep Experts at retail. The ARF David Ogilvy Awards identify work that shows creative effectiveness and insight-driven campaigns.
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