Messianu: Tengo un compromiso de elevar la imagen de los hispanos en EE UU
Luis Miguel Messianu, president and CCO of ALMA spoke to PRODU within the framework of the sixth edition of Hispanicize, event in which the publicist participated as a panelist, together with McDonald´s and Lopez Negrete, sharing their success stories through the practice of Total Market.During the conversation, Messianu announced the acquisition of three new accounts that join the multicultural agency. The first one is Bud Light; Simple Mobile from TracFone also joins ALMA; and the American Cancer Society.”We have had a very succesful first quarter of the year. The priority continues to be current clients, but it is important to continue growing and diversifying”, said Messianu. “We have three new accounts, Bud Light from Anheuser-Busch, with which we already had a relation since last year, obviously their most important brand; We also won over Simple Mobile, which delights us because it takes us back to the world of telecommunications; and we are also working on a project that is very close to our heart: the American Cancer Society”.Regarding the importance of Hispanicize, Messianu describes it as an important event which also reaches a target that other types of organizations or conferences don´t necessarily reach. “I think it is important to see what is going on in the digital world in social media. It is interesting to see all the bloggers and the infuencers there are here in Hispanicize, I see great brands like Telemundo, McDonald´s, Univision, I truly believe it is drawing people´s attention and it must be supported”, he stated.
El ALMA de Luis Miguel Messianu creciendo marcas y el mercado hispano
