Magdalena Abreu Admetricks
Magdalena Abreu, country manager for Mexico, Colombia and Central America at Admetricks, shared her impressions of the most recent Advertising Week LatAm (AWLATAM 2023), an event that, according to her, has become one of the most important in the communications industry in the region.”The event was a great opportunity for networking and relationship building. I was able to coordinate several calls with potential clients after the event. Undoubtedly, the advertising industry is seeing a great meeting point there,” she said.The executive also highlighted the great year that the company is closing. She highlighted that 2023 has been consolidated for them as a year of numerous opportunities in terms of “innovation and growth”.”We have implemented significant improvements in our solutions using artificial intelligence, these updates have allowed us to expand our coverage and generate a more agile response to market trends” Abreu points out.He added that this period has been distinguished by a notorious increase in advertising investment and the importance of using data to optimize digital budgets. “This practice not only provides greater visibility to the market, but also facilitates decision making,” he said.He concluded by emphasizing that from Admetricks they reaffirm their constant commitment to bring transparency and visibility to the world of advertising, “contributing to the continued advancement of the sector”.
